How elastic is your business? (Why scalability is key to surviving peaks and troughs)

What goes up must come down – right? So how do you set up your business to be able to cope when demand is high, without risking huge financial investment when it all slows down?

The trick is to develop processes and systems which allow your resources to stretch when needed, without overextending financial risk, so your capability can expand and contract according to demand, without needing to constantly readjust the underlying staffing levels. You want your business to have the elasticity to flex – and relax – without too much impact.